TVS Eurogrip’s on-ground rider engagement IP ‘Brunch & Biking’ has chalked plans to organise one ride every quarter.
The IP kicked off in Bhubaneshwar in November 2021 and has seen editions in Bengaluru, Chennai, Pune, Chandigarh, Ahmedabad, Lucknow, Kolkata & two Women’s Day rides in Mumbai and Bengaluru.
Brunch & Biking Bhubaneswar
It will try to cover as many cities as possible in a good mix between metros and tier-2 towns across India, said organisers.
Bunch & Biking is a social event designed to provide two-wheeler riders with a community riding experience. The inaugural edition was a 124 km ride from Bhubaneshwar to the Konark Temple.
“Brunch & Biking has been a great opportunity for us to engage with the thriving biking community at ground level and we are delighted to have successfully completed ten editions of this initiative,” said, P Madhavan, EVP – Sales & Marketing, TVS Srichakra (Eurogrip).
Brunch & Biking Chennai
Brunch & Biking also promotes a social cause in each edition. The events have promoted social causes such as road safety / women’s safety / covid vaccination thus far. The brand engages with local authorities of each city and spreads awareness on the social cause.
The morning rides of not more than 70 to 80 kms end with a breakfast / brunch. The rider turnout has been between 75 to 100 so far, for each ride, informed the company. Rider engagement activities are organised at the end of the ride.
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