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Data Analytics help us optimise our spends and understand the impact of our GTM efforts: Shikha S Mazumdar, Home Centre India
Home Centre, a destination for homemakers to create their dream homes, earlier this year had launched its Diwali campaign ‘Speaking...
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Authenticity, consistent brand voice, and emotional storytelling matter more than trophies: Santosh N, D and P Advisory
For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline. D and...
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Antara prioritises purpose-led, need-based marketing instead of seasonal festive promotions: Ishaan Khanna
Antara Senior Care, a fully integrated senior care ecosystem, earlier this year had launched a digital campaign featuring television actor...
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Influencer marketing grew fast but shifted focus from genuine influence to fake numbers: Abhishek Vyas, My Haul Store
My Haul Store is a personalised influencer marketing agency in India with 24*7 service. It helps to connect brands and...
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True “inside-out” wellness is a year-round priority, not confined to any season: Shilpa Khanna Thakkar, Chicnutrix
Chicnutrix earlier this year unveiled its latest campaign, Glow Mode On, featuring South Indian star Sreeleela. With her radiant persona,...
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Hyper-personalisation is indeed becoming a defining factor in beauty: Medhavi Nain, House of Beauty
Anastasia Beverly Hills is a premium US beauty brand globally renowned for its brow products. It entered India in 2020...
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Our SEO strategy is rooted in intent-driven content: Neha Bhasin, Neha Bhasin Interior Design
Neha Bhasin Interior Design is a Goa-based boutique design studio that focusses on crafting interiors that blend quiet luxury, mindful...
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Retirement doesn’t necessarily diminish a sportsperson’s brand value: Umakanta Panigrahi, Kroll
Kroll, a provider of global financial and risk advisory solutions, recently announced the ranking of India’s most powerful celebrity brands....
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Brands in India are casting a spell with creative campaigns: Halloween 2025
Halloween might still be finding its footing in India, but this year, brands are proving that the festival of spooks,...
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“AI Is Magical, Not Magic”: Accenture’s Neeraj Sharma Urges Marketers to Evolve from Attention to Emotion Economy
Chennai: Speaking at the 6th edition of Straight Talk – Brand Summit, organised by MediaNews4U, Neeraj Sharma, Managing Director and...
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