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India’s festive season is the Super Bowl of marketing, driving massive sales amid rising clutter: Fauzan Abdul Rahim, SocialTweebs
SocialTweebs is a data-driven, end-to-end influencer marketing agency that helps brands optimise 20%–50% of their influencer marketing spends. By leveraging...
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Influencer marketing still has its place, but it can’t be the only lever: Poonam Prahlad, Born Hi
Born Hi, is a creative-first, data-driven full-service agency that has partnered with over 250 brands across BFSI, FMCG, Fashion, Lifestyle,...
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Success in entertainment remains uncertain because every project involves inherent risk: Monika Shergill at FICCI Frames 2025
Mumbai: Netflix is celebrating its 10th anniversary in the country. At FICCI Frames in a Fireside Chat Netflix India VP...
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Other sports following the IPL model predominantly is not a great idea: Vinit Karnik at FICCI Frames
Mumbai: In a panel discussion on the second day of FICCI Frames WPP Media's Head Content Entertainment, Vinit Karnik said...
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Film City to be converted into a world-class film ecosystem: Devendra Fadnavis at FICCI Frames
MUMBAI: Speaking during a fireside chat at the 25th edition of FICCI Frames, Devendra Fadnavis, Chief Minister of Maharashtra, announced...
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From Cricket to Connected Fans: Dinesh Karthik and Ishan Chatterjee Discuss Sports 2.0
Mumbai: At a lively fireside chat titled “Sports 2.0: The India Playbook”, former Indian cricketer, coach and commentator Dinesh Karthik...
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Gaurav Banerjee Urges Creation of India’s ‘Silicon Valley of Creativity’ at FICCI Frames 2025
Mumbai: Delivering a stirring keynote at FICCI Frames 2025, Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India,...
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The people who are going to succeed are going to be the ones who differentiate: Vikram Sakhuja at FICCI Frames
MUMBAI: Vikram Sakhuja, Group CEO of Madison Media, emphasized that differentiation will define future success while speaking at a panel...
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Branding works best in TV and CTV environments for emotional impact: Sam Balsara at FICCI FRAMES
Mumbai: At FICCI FRAMES 2025, Sam Balsara, Chairman of Madison World, delivered a sharp, data-backed reminder to India’s marketing fraternity:...
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India’s Digital Inflection Point: Sandhya Devanadhan Maps Growth and Opportunity at FICCI FRAMES 2025
Mumbai: At the 25th edition of FICCI FRAMES, Sandhya Devanadhan, Vice President - India & South East Asia, Meta, delivered...
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