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According to the Statista Research Department, mobile advertising spend is expected to reach 304 billion rupees by 2023 in India....

Nakul Chopra has been named the CEO of the Television Audience measurement body, Broadcast Audience Research Council (BARC). A marketing...

Coca-Cola’s homegrown brand Thums Up has announced its association with the Paralympic Committee of India (PCI) for the Tokyo 2020...

In view of the ever-changing marketing landscape, MullenLowe Lintas Group plans to further consolidate its offering beyond strategy and creativity....

Sony मराठी, a premium entertainment channel in the Marathi language segment from Sony Pictures Networks India (SPN), True to its...

MK Anand pens a heartfelt eulogy to his former boss man, Pradeep Guha Brevity, Clarity, Speed characterized Pradeep Guha. Like...

Pradeep Guha, the Managing director of 9xM, passed away today. He was hospitalized recently after being diagnosed with cancer. He...

According to the TAM AdEx report for advertising on Tokyo Olympics, the Ad Volumes on Television during Olympics 2020 were...

Mumbai: Broadcast Audience Research Council India (BARC), the Industry’s Television Audience measurement body, today announced Nakul Chopra as its new...

Onam has arrived; though the sheen of the festival is robbed by the pandemic, brands have launched multiple attractive offers...