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Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Phenomenal surge in Weekly TV viewing minutes (8%) and Weekly Time Spent per user on Smartphones (6.2%) amidst the covid-19 pandemic

BARC India & Nielsen Explain The Impact Of COVID -19 On TV And Digital Media Behaviour Across India Mumbai: On...

When fishermen cannot go to sea, they repair their nets

Hello Brand: Finally, you get A 21-day Reset opportunity to stop Advertising and Start Communicating. Congratulations!

Before I begin with my points of view on the topic, I think, what this entire CoronaVirus episode has done...

TV viewership in India witnessed 48.4 trillion viewing minutes in 2019: BARC Report

Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast...

Mediacom’s WW Chairman & CEO, Stephen Allan writes a heartfelt letter

While the whole world is grappling with the Covid-19 menace, companies across the world are working remotely and in most...

Generation Z inspire their predecessors in every way: Isobar-Ipsos #MeetTheZ Survey

March 26, 2020

New Delhi: Centennials (first generation in the new century) or Generation Z have carved a niche for themselves and are...

Business during Covid-19

March 26, 2020

While the country continues to be in self-quarantining, the economy makes an effort to come back to normalcy. Medianews4u reached...

Businesses need strategies that go beyond the physical contact with customers and a strong digital presence: Anand Bhadkamkar, Denstu Aegis Network

Businesses need strategies that don’t demand a customer’s physical presence. Instead they must now lay down solid digital frameworks to help build massive outreach: Anand Bhadkamkar

March 26, 2020

While the entire country is under a lockdown, businesses are still operating while working remotely and from homes. The impact...

Indian Digital industry leaders decide to reduce the streaming load with SD content at minimum bitrates

March 25, 2020

The Prime Minister’s call for social distancing and now a total lockdown has led to people staying at their homes....

424 million viewers watched live matches of IPL: BARC

March 25, 2020

Cricket in India is not considered less than a religion, and over the years IPL too has become an integral...