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Indian M&E Industry in 2019 grew by almost 9% to reach INR 1.82 trillion: FICCI – EY report 2020

Mumbai The Indian Media and Entertainment (M&E) sector reached INR1.82 trillion (US$25.7 billion) in 2019, a growth of ~9% over...

This is not the time to be grim or to slacken: Ashish Bhasin

Industry thought leader and captain, CEO APAC and Chairman India of the Dentsu Aegis Network, Ashish Bhasin shares his views on...

Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Phenomenal surge in Weekly TV viewing minutes (8%) and Weekly Time Spent per user on Smartphones (6.2%) amidst the covid-19 pandemic

BARC India & Nielsen Explain The Impact Of COVID -19 On TV And Digital Media Behaviour Across India Mumbai: On...

When fishermen cannot go to sea, they repair their nets

Hello Brand: Finally, you get A 21-day Reset opportunity to stop Advertising and Start Communicating. Congratulations!

Before I begin with my points of view on the topic, I think, what this entire CoronaVirus episode has done...

TV viewership in India witnessed 48.4 trillion viewing minutes in 2019: BARC Report

Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast...

Mediacom’s WW Chairman & CEO, Stephen Allan writes a heartfelt letter

While the whole world is grappling with the Covid-19 menace, companies across the world are working remotely and in most...

Generation Z inspire their predecessors in every way: Isobar-Ipsos #MeetTheZ Survey

March 26, 2020

New Delhi: Centennials (first generation in the new century) or Generation Z have carved a niche for themselves and are...

Business during Covid-19

March 26, 2020

While the country continues to be in self-quarantining, the economy makes an effort to come back to normalcy. Medianews4u reached...

Businesses need strategies that go beyond the physical contact with customers and a strong digital presence: Anand Bhadkamkar, Denstu Aegis Network

Businesses need strategies that don’t demand a customer’s physical presence. Instead they must now lay down solid digital frameworks to help build massive outreach: Anand Bhadkamkar

March 26, 2020

While the entire country is under a lockdown, businesses are still operating while working remotely and from homes. The impact...