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Rather than framing it as “more challenging,” I’d say India is a uniquely dynamic and diverse market: Matthew Crabbe, Mintel
Mintel, which works in the area of market intelligence, had earlier this year announced its 2026 Global Consumer Predictions that...
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Live entertainment’s next evolution will come from merging influencers, creative content, and immersive experiences: Manoj George, Scara
Scara Gaming has introduced Scara Live. This is a new vertical built to reimagine how live experiences come to life...
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Brands celebrate International Men’s Day with campaigns that redefine modern masculinity
As International Men’s Day 2025 approaches, brands across categories are embracing narratives that go beyond stereotypes—highlighting emotion, camaraderie, wellness, identity...
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The 2026 plan focuses on sustainable growth through retail expansion and stronger brand equity: Ayush Tainwala, Bagzone Lifestyles
Ayush Tainwala has been serving as CEO of Bagzone Lifestyles. He has been steering Lavie’s journey of premiumisation and brand...
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The winners in 2026 will use technology to humanise, not mechanise, the customer experience: N. Chandramouli, TRA Research
TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company...
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Havas CEO Yannick Bolloré Flatly Denies Talks With WPP, Cooling Takeover Rumours After Sharp Share Rally
Havas Chairman and CEO Yannick Bolloré has firmly rejected speculation that the French advertising group is in discussions with WPP...
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Future-forward thinking at Nians is about integrating innovation with purpose: Gaurav Kaushik
Technians, a 12-year company in the digital landscape, this year had announced its rebranding from Technians to Nians. This transformation...
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Havas–WPP Talks Signal a New Phase of Consolidation in Global Advertising
Media reports indicate that Havas has entered preliminary discussions involving WPP, signalling what could become one of the most consequential...
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People now buy the story behind a product—experiences and narratives matter as much as taste: Vidur Kataria, MasterChow
MasterChow is a fast-growing Indian brand offering ready-to-cook Chinese and Asian food. Launched in 2020 by Vidur Kataria in New...
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Top brands roll out heartfelt campaigns this Children’s Day
This Children’s Day, brands across industries are honouring the imagination, innocence, and resilience of children through campaigns that inspire nostalgia,...
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