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We are a 100% digital brand in our media approach, and that’s a deliberate choice, not a constraint: Devika Khanna, Bark Out Loud by Vivaldis
Bark Out Loud by Vivaldis is a pet care brand. Earlier this year it unveiled its #ThriveSharedJourney campaign with actor...
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Our social media strategy is centred on brand building and financial education, not direct product promotion: Ankur Thakore, HSBC Mutual Fund
In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three - whether...
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Credibility today is being built through product integrity rather than communication alone: Ankit Jha, Doctor’s Choice
In a nutrition aisle often crowded with marketing gimmicks and hidden preservatives, Doctor’s Choice emerged in 2024 with a radical...
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Top 20 IPL Ads Show Tight Race as Brands Compete on Creativity and Reach
Mumbai: With 30 matches completed in the 19th season of the Indian Premier League (IPL 2026), the on-field narrative has...
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Gen Z has completely reshaped the beauty landscape: Nitin Panjwani, Colors Queen
Colors Queen, is an Indian beauty brand known for its affordable and inclusive makeup offerings. Founded in 2014, Colors Queen...
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DOMS’ growth strategy blends accessibility and premium positioning to strengthen market presence across segments: Saumitra Prasad
Medianews4u.com caught up with Saumitra Prasad, Chief Marketing Officer, DOMS Industries. With over 20 years of experience across leading consumer...
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Predictive analytics is only as good as the questions you’re willing to ask: Taniya Pandey, VLCC
Medianews4u.com caught up with Taniya Pandey Chief Marketing Officer India, South East Asia & Middle East VLCC Pandey is a...
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Get the cultural truth right, and scale will follow: Umang Bedi, VerSe Innovation
As brands increasingly look beyond metro markets to unlock growth in Bharat, culturally rooted storytelling is emerging as a powerful...
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Packaging plays a critical role across consumer perception, brand identity, and long-term loyalty: Arjun Patel, Not Rocket Science
Not Rocket Science, founded in 2023, is a functional nutrition company focused on delivering high quality protein through ready to...
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Short expert-led edutainment content encourages daily learning habits with practical real-world outcomes: Rohit Choudhary, Seekho
As India’s digital learning ecosystem evolves at a rapid pace—projected to grow at a 28% CAGR through 2034—the shift towards...
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