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Managing Director of Star & Disney India – K Madhavan named IBF President
Mumbai: At the 21st Annual General Meeting (AGM) of the Indian Broadcasting Foundation (IBF), held on September 25, 2020, the...
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Arvind Kumar, Executive Director of AdClub Bangalore, no more
Bengaluru: Arvind Kumar, Executive Director, The Advertising Club Bangalore, passed away today in Bengaluru. The Ad Club committee members as...
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We increased our budget this year and started working with OTTs like ZEE5 and Hotstar: P Chandra Shekhara Reddy – Freedom Healthy Cooking Oils
Consumer connect initiatives helped us to drive brand awareness scores of Freedom Oils to 85%+ amongst housewives. Freedom Healthy Cooking...
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We want Bigg Boss to be an escape, make them forget their worries, problems and get into that frenzy and madness this show brings with it: Nina Elavia Jaipuria, Viacom18
Bigg Boss 14 comes at a time when the whole world has been in a lockdown for the past six...
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Brands also get a new platform to reach out to user across India, especially in Tier 2 and Tier 3 markets: Vinayak Shrivastav, TOCH
Toch, is an Indian start-up, an AI based platform providing content owners a large platform to showcase their properties. It...
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I always thought there was a lot of power in the idea where a product celebrates its biggest competitor: R Balki in conversation with Mitrajit Bhattacharya on Bollywood Talkies
R.Balki, the man behind some of the best feature films Bollywood has ever seen, CheeniKum, Paa and Pad Man, had...
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RUSK Media was started with a mission of creating premium content for every Indian smart phone user: Mayank Yadav, Rusk Media
The branded content video space is an extremely buzzing space especially because of the increase in watch time across all...
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Brand and Brand loyalty are like myths, they build over time through storytelling and actual experience (moment of truth): Priya Jacob, Network Advertising
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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Amazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
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Manjit Sachdev appointed as Head – Content for Voot & Voot Select
Mumbai: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment...
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