Sunday, September 24, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Brands also get a new platform to reach out to user across India, especially in Tier 2 and Tier 3 markets: Vinayak Shrivastav, TOCH

by MN4U Bureau
September 25, 2020
in Exclusive, Featured
Reading Time: 4 mins read
A A
Brands also get a new platform to reach out to user across India, especially in Tier 2 and Tier 3 markets: Vinayak Shrivastav, TOCH
Share Share ShareShare

Toch, is an Indian start-up, an AI based platform providing content owners a large platform to showcase their properties. It categorizes videos and create searchable metadata around their video content by auto detecting people, objects, scenes, emotions, and other activities in any video.

Toch is built on proprietary artificial intelligence and block chain technologies which are directed to fully unleash the potential of videos in online communication and e-commerce. The Content Owners and platforms use Toch to identify logical points in the content (natural ad breaks, scene changes, mid roll points, credits, key moments), categorize videos and create searchable metadata around their video content libraries. Toch is used vastly by leading OTT Players, Content Producers, Ad-agencies, video start-ups and leading e-commerce website. It has been focusing on making streaming videos, such as those in YouTube and Baidu, easily shoppable by tagging in-video tagging in-video products to major e-commerce sites or partner e-shops.

Vinayak Shrivastav, CEO, TOCH speaks about the platform and the vision of Toch

Toch has been around since 2016, what has been the growth in the past 4 years?

Toch was established in the month of May 2016 and since then it has grown exponentially. We witnessed a 400% growth between 2019 &2020, and we are looking at almost 600% growth this year in our revenues.

We have also expanded our presence, earlier this year and are now present in SEA, Japan and US markets. I would say we have come a long way already with such great responses from the consumers, investors, and well-wishers.

What is the USP of Toch? Can you explain the platform in detail?

Toch is a video AI platform with key focus on key-moments/auto highlights in live sporting events and non-intrusive embedded ads within video content. Platform auto analyses meta data inside video content which detects objects, emotions, characters, location, scenes and activities leading to auto NSFW and various business use cases for media companies which according to me makes it different and adds on to the USP.

You have received funding from some marquee players. How do you plan to invest and expand the company now?

We are grateful to have received strong support from some of the largest VCs in the country and globally. Our key focus areas in the next 12 months is to invest in technology enhancements while targeting key markets in the US and Asia. We have already expanded in SEA and Japan.

How big is the Indian AI market and what do you think is the growth prospect for it in the current market scenario?

As per global industry reports, Artificial Intelligence (AI) spend in India have increased by 109.6% during 2018 to reach US$ 665 million. Over the forecast period (2019-2025), spend on AI is expected to record a CAGR of 39%, increasing from US$ 1,176.6 million in 2019 to reach US$ 11,781.9 million by 2025.

Can Indian Businesses change the start-up game, in the post Covid19 era with the usage of Machine Learning, block chain, AR/VR and video meta-tagging?

Absolutely, engagement and automation are going to be the key for every business out there. ML modules will play a key part in video space and meta-tagging will enable monetization at scale.

Will the current Indo-China sentiments help tech start-ups to scale easily and quickly?

This is what all Indian tech companies have been waiting for a while. This opens up opportunities for Indian companies to scale rapidly. With the entire Indo-China situation going on and the Government coming to support ‘Made in India ‘businesses and entrepreneurship, the markets sentiments are all in favour of positive growth. The success of Indian tech start-ups highly depends on the timing (the right time to launch), target strategy and the right promotional elements to increase engagement, which includes using digital marketing and PR effectively.

How can brands benefit from Toch?

Toch is enabled in video ads for all brands making it non-intrusive and increasing lifetime value of advertising multifolds. We are already working with over 100+ brands for in video embedded ads. With the current situation, maintaining brand value is the most important aspect to companies right now and Toch is one such app that helps you increase brand value in the long run. This without a doubt is the benefit every brand has been looking for and we are all set to serve it to them.

Brands also get a new platform to reach out to users across India, especially in Tier 2 and Tier 3 markets. Toch is most widely used by broadcasters and streaming platforms and this makes it a go to solution for every platform out there with videos as the primary focus area.

Tags: AR/VR and video meta-taggingIndo-China sentimentsMachine LearningVinayak Shrivastav TOCH

RECENT POSTS

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content
Featured

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content

September 23, 2023
0

Viacom18 Media has secured a dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches, towards...

Read more
Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Ikea creates musical showcase of a new arrival making a home feel new
Campaigns

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023
0

Home solutions brand Ikea has launched a festive campaign in India themed ‘All Things Festive’. https://youtu.be/b9_QD3Zv4fk https://youtu.be/8rjOI9X3OMY Set to a...

Read more
Music genre ad volumes soar by 9pc during H1 2023: TAM Report
Analysis

Music genre ad volumes soar by 9pc during H1 2023: TAM Report

September 23, 2023
0

According to TAM AdEx-Half Yearly Advertising Report on TV Music Channels, H1 2023 observed 9pc growth in ad volumes compared...

Read more
Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Read more
Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech
Campaigns

Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech

September 22, 2023
0

This Ganesh Chaturthi, fragrance brand Godrej aer unveiled a sensory journey for devotees at the famous Lalbaugcha Raja Ganpati pandal...

Read more

LATEST NEWS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
Ikea creates musical showcase of a new arrival making a home feel new

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023

ANALYSIS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Rupert Murdoch steps down as chairman of Fox, News Corp
Featured

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023
0

Bringing an almost seven-decade career to a close, Rupert Murdoch stepped down from his role as chairman of Fox Corp and News...

Minal Kasturia joins Marathi daily Sakal

Minal Kasturia joins Marathi daily Sakal

September 22, 2023

MARKETING

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Subscribe to Newsletters

ADVERTISING

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints
Advertising

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
0

Chennai-based Vermillion Communications has secured the creative, branding, strategy and digital marketing mandates for Aparna Enterprises and Nexon Paints. Both...

GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023
L&K Saatchi & Saatchi wins Dunkin's integrated mandate

L&K Saatchi & Saatchi wins Dunkin’s integrated mandate

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

September 23, 2023
Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

September 23, 2023
Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

September 23, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.