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CEAT Strategic Timeout has elevated us from a tyre brand to a cricketing ritual: Deepa Mathew
In the high-octane world of the Indian Premier League (IPL), where every ball and break matters, CEAT has turned a...
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The company is set to use AR or VR to show products in customers’ rooms pre-purchase: Nanesh Goyal, Luxeartisanship
Luxeartisanship is a brass décor brand that looks to redefine traditional Indian craftsmanship for today’s homes. Founded in 2024 by...
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Bergner India’s marketing focuses on creating meaningful product experiences and conversations: Umesh Guptaa
Bergner, which offers premium cookware, recently launched the Indian Cooking Club (ICC). This initiative marks the establishment of a sustained,...
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Influencer marketing is maturing — it’s no longer about reach, it’s about results: Gautam Madhavan
Xley is an AI and ML-powered platform designed to revolutionise collaborations between brands and creators. The platform was virtually launched...
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Staying updated in the evolving digital space is essential for our clients and business growth: Sudeshna Roy, Voynic Media
Voynic Media is a marketing solutions provider dedicated to delivering practical, data-driven strategies that help businesses achieve their objectives. The...
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Effective marketing generates tangible business outcomes, not just communication: Vaibhav Arora, Mad Men Marketing
Mad Men Marketing is a marketing agency based in Delhi, India. Under Managing Director, Vaibhav Arora's leadership, Mad Men Marketing has collaborated...
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JioStar’s Meteoric Rise: How Consolidation, Cricket, and Content Are Driving India’s Streaming Surge
Mumbai: In a dramatic demonstration of the power of consolidation and strategic execution, JioStar—the merged streaming and broadcast entity formed...
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Cricket is essential to our India brand strategy, embodying a way of life: Unnikannan Gangadharan, HELL ENERGY DRINK
HELL ENERGY was founded in 2006. It is a Hungarian brand and says that it became Hungary’s market leader by...
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An effective IP needs authenticity, scalability, and multi-platform potential: Rajiv Lakshman, Infinitum Network Solutions
Infinitum Network Solutions is a global content network based in Hyderabad, India. The company says that it has carved a...
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Cannes Lions 2025 Jury announced: India Boasts 12 Creative Leaders
In a powerful recognition of India’s rising influence in global creative leadership, Cannes Lions International Festival of Creativity has announced...
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