LS Digital, which focuses on Digital Business Transformation (DBT), unites five entities; Langoor, f1studioz, Social Panga, .fearless, and LS Digital, under one brand.
To help brands stay competitive in today’s digital ecosystem, LS Digital provides a suite of services and solutions built on a global growth framework, integrating expertise in business consulting, activation, and transformation through a DBT solutions framework; Media, Creative & Communication, Data & Insights, Technology & Innovation, UI/UX and CX/EX.
Committed to holistically transforming businesses, LS Digital leverages digital as a catalyst and enabler, ensuring brands thrive in a fast-evolving, customer-driven era. With a presence across India, UAE, UK, USA, and Australia, LS Digital drives impactful growth across diverse markets globally.
MediaNews4U.com caught up with Prasad Shejale, Founder and CEO, LS Digital and Venugopal Ganganna, Co-founder and CIO, LS Digital
Q) LS Digital calls itself an integrated Digital Business Transformation (DBT) company. What does this entail?
Prasad Shejale: At LS Digital, Digital Business Transformation isn’t just a service—it’s our philosophy. We believe that in today’s rapidly evolving landscape, digital must serve as a catalyst for sustainable and measurable growth.
True transformation goes beyond isolated efforts. It requires a holistic, integrated approach that unites six critical pillars: Media, UI/UX, Creative, Data, CX, and Technology. These are not just functions—they are growth enablers.
We partner with brands to craft transformation strategies that are not only visionary but executable. From strategy to execution, we work across these six interconnected pillars to deliver tangible business outcomes.
By fusing strategy, creativity, data intelligence, experience design, and technological excellence, we help businesses reimagine their consumer journeys and operations for a digital-first world—where growth is not just expected but engineered.
This integration is powered by our group companies- Langoor, f1studioz, Social Panga, .fearless and LS Digital each of them contribute deep domain expertise by working as one team. Our strategy is built around the proprietary six pillar framework which connects Every important component of transformation – Media, Creative & Communication, Data & Insights, Technology & Innovation, UI/UX, and CX/EX.
With a presence across India, UAE, UK, US, and Australia, bringing together global experience and local understanding to help brand with relevance and speed. Whether it’s consulting, creative, or transformation, our focus remains on impact, not just activity.
And with AI and emerging technologies built into how we think and work, we ensure our clients are not just adapting to change—but leading it.
Q. For 2025 the goal is to grow 50-60% year-on-year. Will this be achieved through the various capabilities that the agency offers?
Prasad Shejale: At LS Digital, we measure success not just by topline numbers, but by the depth of impact we create for our clients. Our ambition to grow by 50–60% in 2025 is bold, especially at our current scale—but it’s a goal we are actively working toward with clarity, conviction, and capability.
What sets us apart is our integrated ecosystem, which brings together technology, consulting, and activation to solve real business problems—not just execute digital campaigns. We’ve architected our organization into six distinct yet synergistic verticals, each with its own P&L ownership and growth mandates.
These verticals are empowered to build domain-relevant capabilities while being supported by our central consulting and account management teams who focus on solving client challenges using cross-functional skills.
This structure does two things exceptionally well:
1. It creates strong cross-sell opportunities across verticals.
2. It ensures stickiness with clients, as we deliver integrated, multi-skill solutions tailored to their evolving needs.
Our growth strategy also includes geographical expansion, with a focus on delivering services aligned with local market requirements. This not only helps us scale but also builds deeper relevance in every market we operate in.
AI is now foundational to this journey. By embedding it deeply into our AI Marketing Stack, we are enabling clients—across sectors and scales—to unlock sharper insights, personalize engagement, and stay ahead of market dynamics. For us, AI is not an add-on. It’s a core pillar of what modern digital transformation should be.
With the right structure, market strategy, and an unwavering commitment to client success, we are confident that our integrated model will be the engine driving our growth in 2025 and beyond
Q) The plan is to make LS Digital the next TCS in five years, with an employee strength of over a lakh. What is going to be big challenge in scaling up?
Prasad Shejale: As we scale LS Digital with the ambition of becoming a global force in digital transformation, the real challenge is not growth it’s growing right. Our focus is on creating a unified culture that can scale innovation without losing its edge by combining many acquisitions and different capabilities.
AI this scale, success depends on how well we align talent, technology and thinking about our group companies into a one cohesive ecosystem. We are strengthening our ability to deliver meaningful transformation through our six pillar DBT framework. The aim is to build organisation where every team grow with purpose, agility, and a shared vision for impact
Q) Could you talk about the research and development that went into developing the AI Marketing Stack?
Prasad Shejale: The development of our AI Marketing Stack has been a product of focused innovation and collaboration over the past two years. We’ve invested approximately $2 million into building this stack, focusing on identifying practical use cases where AI can solve real marketing challenges.
This comprehensive system includes tools, processes, and services designed specifically for marketers to gain deeper insights into consumer behaviour, generate creative campaigns efficiently, and predict future trends with precision.
The R&D process for the AI Marketing Stack was driven by a vision to make AI both accessible and indispensable for marketers. The stack is designed around three core pillars: Research AI, which delivers deep, actionable insights into market dynamics and customer preferences; Generate AI, which streamlines content creation and campaign management; and Predictive AI, which empowers brands to forecast trends and anticipate customer behaviour.
To accelerate adoption, LS Digital has extended exclusive, limited-time access to the Research AI component to all existing clients, enabling them to experience AI-driven insights without financial barriers.
The stack is intuitive, scalable, and supported by comprehensive training and strategic guidance, ensuring that clients can quickly realize its value regardless of their technical background. This commitment to practical, measurable innovation positions LS Digital’s AI Marketing Stack as a true enabler of growth, creativity, and future-ready marketing.
Q) How does it eliminate barriers to AI adoption for marketing executives who know little about AI?
Venugopal Ganganna: Many marketers hesitate to adopt AI because they assume it’s too technical or expensive. At LS Digital, we’ve deliberately designed the AI Marketing Stack to remove those barriers. Its intuitive interface and user-friendly workflows ensure even non-technical marketing leaders can harness its power.
We’re offering free access to our Research AI module to all existing clients, so they can firsthand experience AI’s potential in uncovering customer insights, tracking trends, and informing smarter decision-making, without the requirement of a steep learning curve or upfront investment.
This move democratises AI and allows teams to integrate it into their processes at their own pace. Our goal isn’t just to offer AI tools, but to foster a culture of experimentation where marketing teams, regardless of size or skill level, can embrace AI confidently and effectively. This is how we’re turning AI from a buzzword into a daily utility across industries.
Q) Is the difference between success and failure for any agency in the coming three years going to be about how it uses AI to boost operational efficiency?
Venugopal Ganganna: Absolutely. In the next three years, AI will not just separate the frontrunners from the rest, it will determine who survives. At LS Digital, we’ve built our AI Marketing Stack to power every part of our operations, be it campaign creation, audience targeting, or post-campaign analysis. AI allows us to automate repetitive tasks, reduce turnaround times, and scale campaigns in real time with greater efficiency.
But it’s not just about speed, it’s about better decisions. Through predictive analytics, the Stack helps us forecast performance, anticipate consumer behaviour, and align strategies accordingly. Agencies that continue to rely on siloed, manual systems will find it harder to keep up with evolving client demands.
Those who operationalise AI across functions and not just in silos will lead the way. That’s the mindset we’ve embraced, and its why AI is not a vertical within LS Digital, it’s the core engine powering our transformation.
Q. How is AI forcing agencies including LS Digital to evolve their business model?
Venugopal Ganganna: For LS Digital, it’s been a catalyst to evolve from a traditional service provider to a full-scale, outcome-driven partner. Our AI Marketing Stack helps us go beyond delivering campaigns, we now deliver intelligence, agility, and foresight.
We’re moving toward a model where we help clients solve real business problems by integrating AI across media, data, creative, CX, and technology.
This means fewer manual tasks, more strategic collaboration, and quicker pivots based on real-time insights. Internally, our teams are reskilling, working with AI to co-create instead of simply execute. It’s less about outputs and more about outcomes, this is the business shift AI has enabled.
We’re no longer in the business of selling services; we’re in the business of solving with AI. And that shift is helping us build deeper, more impactful client relationships that scale.
Q. Is AI going to be a default not a choice for the advertising and marketing industry? Or is it already a default?
Venugopal Ganganna: AI isn’t the future, it’s already the default. At LS Digital, we’ve made it an embedded part of everything we do. From campaign planning and media buying to creative production and customer journey mapping, AI powers our strategies and enables us to deliver faster, smarter, and more effective outcomes.
In today’s hyper-competitive digital landscape, brands cannot afford to treat AI as an add-on. It’s the foundational layer that drives personalization, scale, and real-time agility. If you’re not integrating AI today, you’re already behind.
With our AI Marketing Stack, we’re ensuring that every client, regardless of size or maturity, can access enterprise-grade intelligence that previously required large teams or long cycles. This shift isn’t optional anymore. The industry is moving fast, and AI is no longer a competitive advantage, it’s the new baseline.
Q) What role will AI play for CMOs to help them make better decisions through things like a better understanding of large volumes of data?
Venugopal Ganganna: CMOs today are flooded with data but often struggle with translating it into timely, actionable decisions. This is where AI steps in as a strategic enabler.
At LS Digital, our Diagnostic and Predictive AI modules within the Stack help CMOs cut through complexity. Instead of sifting through fragmented dashboards, they get clear, consolidated insights on customer behaviour, content effectiveness, budget efficiency, and more.
Our tools allow them to see patterns, test hypotheses, and adapt campaigns in real time. This leads to more informed strategy, faster pivots, and better ROI giving CMOs the clarity to move from instinct-led decisions to insight-led impact.
With AI, we’re empowering marketing leaders to drive not just awareness but real business outcomes helping them lead with confidence in an increasingly data-dense environment.
Q. Hyper-personalisation is going to grow in importance in 2025. How can AI enhance customer engagement through hyper-personalised campaigns? Any examples?
Prasad Shejale: Personalisation is no longer about just recognising a customer, it’s about responding to their context in real time. At LS Digital, we are seeing how AI is making this not only possible, but scalable. Through our AI Marketing Stack, brands can leverage behavioural and transactional data to dynamically tailor content, timing, and channels for everyone.
For instance, we helped a leading retailer use Predictive AI to segment customers based on intent signals and serve tailored promotions that led to a 35% increase in engagement. AI empowered the brand to shift from broad targeting to 1:1 messaging, delivered in the moments that mattered most.
In 2025, the real differentiation lies not in doing hyper-personalisation—but in how intelligently and seamlessly it’s done.
Q. LS Digital has been aggressively buying agencies like Langoor Digital, f1studioz and Social Panga. What role are they playing in helping the agency build on its capabilities that it offers clients like media, UI and UX, CX?
Prasad Shejale: Our goal has remained consistent over the years and that is to build an integrated ecosystem that enables brands to move beyond campaigns and truly transform their digital business. To do this, we’ve assembled best-in-class teams across creativity, experience, and media.
Whether it’s in design, integrated creativity, or next-generation UI and UX, each company, Langoor, f1studioz, and Social Panga bring in a distinctive capability to the table. The true power lies in how these capabilities now work in cohesion and not in silos. Strategy, media, design, and CX come together as a single solution for each client. That’s where the magic happens.
It’s about solving business challenges holistically by leveraging the right mix of technology, insight, and creative expertise and not just scaling operations.
Q. The lack of talent is an issue in the agency business. How is AI helping reduce the issue?
Prasad Shejale: The agency business has always relied heavily on talent. But with client expectations evolving faster than ever, the industry must rethink how it scales capability and not just headcount.
At LS Digital, we see AI as an accelerator, not a replacement for skill. The opportunity lies in reimagining how work gets done. By integrating AI into our planning, development, and optimisation processes, our teams are able to focus more on higher order thinking creative problem solving, strategy, and innovation.
This shift allows us to be proactive rather than reactive spotting insights early, testing ideas rapidly, and driving measurable impact faster. In essence, AI amplifies human potential and lets us scale smarter.
Q. The expectation is that one fourth of the agency’s business will come from outside the country. Could you talk about the expectations from markets like the UK?
Prasad Shejale: Global growth is a strategic priority for us, and we’re fully aligned with the vision of generating 25% of our business from international markets. The global opportunities hold immense promise—and every mature market, it comes with its own unique expectations and nuances.
What we have learned is that success in international markets isn’t about exporting a standard playbook—it’s about deeply understanding local business challenges and crafting contextually relevant solutions that can be delivered with precision and agility.
In Global markets, clients expect not just capabilities, but a consultative mindset—partners who can engage at a strategic level, bring sector-specific insights, and move beyond execution to solve real problems. There is also a greater emphasis on local proof points—case studies and success stories that demonstrate our understanding of the territory and our ability to deliver outcomes that matter.
Equally important is the role of local teams. We have seen that market presence both in terms of relationship building and solution delivery is critical. It enables us to respond faster, stay culturally aligned, and build trust with clients.
We are also leaning heavily on the partner ecosystem—platforms, consultancies, and tech providers—who bring deep, on-ground understanding and help us co-create value for clients. These alliances help us stay close to the market pulse and connect meaningfully with prospects.
To us, global expansion isn’t just about geography—it’s about relevance, resonance, and relationships.
