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April Fools’ Day 2025: The Most Creative Brand Campaigns
April Fools’ Day has become more than just a day for pranks—it's a golden opportunity for brands to engage audiences...
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At Bloomingdale PR, the focus is no longer just on media coverage but on building influence where it matters: Vikram Kharvi
Founded in 2013 by communications veteran Diana Fernandes, Bloomingdale PR is a results-driven public relations consultancy. With over two decades...
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We aim to achieve a 1.5x revenue growth from our current figures: Shubham Singhal, Dot Media
Dot Media, an influencer marketing agency says that it has surpassed the 100-crore revenue milestone. Earlier this year it unveiled...
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If a picture is worth a thousand words, 24 frames tell a lifetime: Senthil Kumar, CCO – VML India
In the early days of advertising, storytelling enjoyed the luxury of time. Television commercials spanned a full 60 seconds, allowing...
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Businesses increasingly adopt RCS for rich media messaging with interactive features like buttons, photos, and payments: Imteyaz Ansari, Azmarq Technovation
Azmarq Technovation, a Noida-based company focusses on scalable, omnichannel communication solutions. It was founded by Imteyaz Ansari in 2016. The...
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IPL 2025 kicks off with Brand Partnerships fueling cricket fever
Mumbai: The highly anticipated Indian Premier League 2025 officially commenced on March 22, 2025, with an electrifying opening match between...
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At Two Brothers Organic Farms, we use AI to refine customer segmentation, improve engagement, and create more personalised content: Satyajit Hange
In a world filled with labels—organic, natural, farm-fresh—consumers often assume they are making healthy choices. Yet, the food industry thrives...
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Budget can never be a limiting factor for good cinema: Hansal Mehta at FICCI-FRAMES 2025
MUMBAI: At the FICCI BAF Awards event yesterday in Mumbai where the FICCI -EY Media and Entertainment report was launched...
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Advertisers, agencies need to choose platforms wisely, avoid a cookie cutter approach for brand storytelling to work: Experts at FICC I FRAMES 2025
MUMBAI: The reality today is that advertisers and their agencies have got a number of platforms available to them. Each...
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Cultivating a supportive game developer community for all studio sizes involves providing resources and support: Pravan Parikh, Dirtcube Interactive
Dirtcube Interactive has created Specter—a backend solution designed to empower game developers. Specter addresses some of the most pressing challenges...
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