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Encapsulating the 4R’s of the Agency- Client Alliance
As marketers, we all rely on the basic principles of marketing taught to us during our foundation education. Deemed as...
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Prakash Javadekar named Minister of Information and Broadcasting in NDA 2.0
New Delhi: Following the LokSabha Elections 2019, the Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) government was on Thursday...
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BARC HSM GEC Wk 21: Dangal leads U+R while Star Plus tops Urban Market
In the data unveiled by BARC India, for week 21 pertaining to the period between Saturday, 18th May 2019 to...
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Marketing is marketing and advertising is the voice of marketing: Dave Trott at Zee Melt 2019
By: Yohan P Chawla Dave Trott is a copywriter, creative director, and an author. Having studied from the Pratt Institute...
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Our advertising spend is less than 1%, We’re a brand whose recall is because of our campaigns and not because of product: Dr. RS Sodhi, Amul
By: Yohan P Chawla The Butter Girl, Utterly Butterly Delicious or the topical hoardings that one sees across the city...
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BARC Week 21: Weekly impressions of News genre hits the roof with more than 100% growth
Mumbai: According to BARC viewership data for week 21, the weekly impressions ofEnglish and Hindi news channels witnessed substantial growth,...
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Radio City continues its dominance for 3 years with the highest listenership of 6.9 crores: AZ research findings
Mumbai: Radio City, India’s leading radio network, has once again topped the charts as the nation’s numerouno radio station according to...
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iProspect India launches automation solution – iOptimize
Mumbai: iProspect India, the digital performance agency from Dentsu Aegis Network, has launched Solutions Labs to provide marketing solutions driven...
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Indian OTT business models have evolved from AVOD to SVOD: OTT Panel at PROMAX BDA India
By: Yohan P Chawla Day two of Promax BDA India saw a power packed panel from the OTT industry who...
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South is a huge consumer market with high propensity to consume digital content: Uday Sodhi – Sony LIV
SonyLIV has launched its services in Tamil and Telugu market to localise the entertainment experience for its viewers. UdaySodhi, Business...
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