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NBDA, IBDF oppose TRAI’s bid to regulate broadcasting via Telecom Act
New Delhi: In a significant pushback against regulatory changes, two major industry bodies representing broadcasters and digital media platforms—News Broadcasters...
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Nova Dairy enhances brand visibility in rural India with tailored marketing strategies: Ravin Saluja
Nova Dairy recently launched its latest seasonal campaign, #NoMoreWinterWoes, featuring the wholesome goodness of Nova Ghee. This campaign is designed...
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Two years after exceeding 100 crore revenue, Smytten grows annually by 30-40%: Swagat Sarangi
Smytten is looking to change the way in which India discovers products. Founded by Siddhartha Nangia, a former Unilever executive,...
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Vserve noticed a rise in festive demand this season, showing a trend towards online shopping: Siva Balakrishnan, Vserve
Vserve is an e-commerce business solutions enterprise managing over 1,500 projects worldwide for more than seven years. The company is...
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Spikes Asia 2025: Kainaz Karmakar on Why Beautiful Craft Deserves to Be Recognized
Spikes Asia speaks with Kainaz Karmakar, Jury President for the Design and Industry Craft Spikes, about the importance of beautiful...
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Our marketing strategy prioritises storytelling for a lifestyle connection, not just accommodation: Ankit Lodha, LA Empire
LA Empire is a New York-based rental and leasing company. Founded by Indian entrepreneur, Ankit Lodha, the company is looking...
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We are in the stage of understanding AI, and look forward to implementing it in our upcoming marketing projects: Lakshman Velayutham, Ujjivan Small Finance Bank
Ujjivan Small Finance Bank (Ujjivan), a small finance bank in India earlier this year had done a brand campaign 'Banking...
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The Takeover Trap: How Mergers Can Make or Break a Brand
I recently shared my experience of flying with Vistara, for the first time post its takeover by Air India, and...
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‘Parcel’ being compared to ‘Sholay’ is a true honour: Titus Upputuru
With a runtime of 8 minutes and 38 seconds, Parcel broke conventions in an era dominated by short, skippable ads....
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Talent acquisition and retention have always been a challenge in the dynamic digital marketing industry: Dr. Vikram Kumar, SRV Media
With over 12+ years of being the silent force behind numerous brands, SRV Media has worked on 2000+ projects for...
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