Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive Sony Music and Estate of Michael Jackson renew their deal with long-term Recording Agreement December 16, 2017 0 Read moreDetails
Exclusive Disney-Fox deal: Trump’s positive reaction means easy regulatory review! December 15, 2017 0 Read moreDetails
Exclusive TED Talks India Nayi Soch opening epi triggers 68K conversations with 99% positive sentiments in Social Media December 15, 2017 0 Read moreDetails
Exclusive Republic is India’s Most Attractive English News Brand: TRA Research December 15, 2017 0 Read moreDetails
Exclusive Star India, Tata Sky and Endemol Shine among list of Entertainment Properties to Join Disney Family December 14, 2017 0 Read moreDetails
Exclusive The Walt Disney Company to acquire 21st Century Fox, after Spinoff of Certain Business, for $52.4 billion in stock December 14, 2017 0 Read moreDetails
Exclusive Discovery India to launch new digital channels in 2018; to start with Veer by Discovery and Rise by TLC December 14, 2017 0 Read moreDetails
Exclusive BARC Wk 49: Star Bharat emerged as leader in U+R – Kya Haal Mr Panchal becomes most watched show December 14, 2017 0 Read moreDetails
Exclusive I&B Ministry prohibits transmission of DY 365 TV for three days and VTV Channel for One day December 14, 2017 0 Read moreDetails
Analysis Marketing budgets of Indian films grown to 10-15% of production cost: Showbiz Report by GroupM’s ESP Properties December 13, 2017 0 Read moreDetails
