Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Cable & DTH BARC India gets FIR filed in Telangana; 5 people detained for tampering Panel Homes March 23, 2018 0 Read moreDetails
Exclusive BARC Wk 11 HSM GRP; Zee Anmol leads U+ R ; Colors tops urban March 22, 2018 0 Read moreDetails
Exclusive Ishq Subhan Allah gets perfect opening; while Chandrasekar and Shrimaan Shrimati PS stammers March 22, 2018 0 Read moreDetails
Cable & DTH Videocon d2h Limited merges into and with Dish TV India Limited March 22, 2018 0 Read moreDetails
Exclusive Casbaa OTT Summit – Day 1: Addressing the “Perfect Storm” March 22, 2018 0 Read moreDetails
Advertising Wavemaker India wins media mandate for Bisleri International March 22, 2018 0 Read moreDetails
Exclusive Indian Sports Sponsorship Industry Grew by 14% in 2017, surpassing the $1 Bn. mark: ESP properties Report March 21, 2018 0 Read moreDetails
Exclusive Flowers TV becomes a consistent No. 2 player among Malayalam GECs in Prime Time March 21, 2018 0 Read moreDetails
Exclusive Mindshare elevates Prasanth Kumar and Amrita Randhawa with larger roles in Growth Markets March 21, 2018 0 Read moreDetails
