Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive Zee group channels adopt new logo with powerful brand ideology ‘Aaj Likhenge Kal’ October 16, 2017 0 Read moreDetails
Exclusive DSport fires legal notice to IMC over the issue related to BPL T20 Rights October 16, 2017 0 Read moreDetails
Exclusive Posterscope launches ‘rateOOHmeter’ – India’s first out-of-home rate benchmarking tool for buying efficiency October 16, 2017 0 Read moreDetails
Exclusive Mindshare is the Media Agency of the Year and Star India & Vodafone are the Client of the year in EMVIES 2017 October 14, 2017 0 Read moreDetails
Exclusive Harsha Joshi moves on from DAN; to be replaced by Sujata Dwibedy October 13, 2017 0 Read moreDetails
Exclusive Reinventing Storytelling takes Centre stage at the Singapore Media Festival 2017 October 13, 2017 0 Read moreDetails
Exclusive Republic TV’s digital platform republicworld.com gets 10 million views in 3 days October 13, 2017 0 Read moreDetails
Exclusive KBC drives Sony to top spot in Urban HSM; becomes most watched TV show in India October 12, 2017 0 Read moreDetails
Exclusive SwasthikTV.com partners VideoTap to offer “Interactive Smart Video” experience to its consumers October 12, 2017 0 Read moreDetails
Exclusive Network18 posts consolidated revenue of Rs 866 crores in Q2FY18 October 12, 2017 0 Read moreDetails
