New Delhi: It is obvious that the English News genre in India Television market is witnessing huge battle for the viewership share with new entrant, Republic TV, dominating the space continuously from the inception, despite stiff competition with Times NOW.
In an interesting twist to the battle for the No. 2 spot in English News space, Week 47’s data from BARC has revealed the fact that TV Today Network owned India Today TV has crossed 20% share and came close to the striking range with Times NOW putting itself in the race for the top spot.
India Today TV was a distant No. 3 player until recent times and the sudden surge in share is attributed to its India Today Conclave 2017 that is travelling across the country with the latest being the East edition of the conclave.
|India Today TV||20.8|
|CNN News 18||11.4|
Source: BARC, Mkt:- Mega Cities, TG:- 22+ Male AB, Period:- wk 47’17, Share% among 7 English News channels
Other high performances of India Today TV:
- Newswiz Grand Finale on 18th November aired on India Today TV has secured 48% in Males 22+AB, making it vertually the leader in 2100-2200 hrs time band in Megacities.
- The Channel was topper in with its 9pm and 10pm shows aired between week 43 to week 47 scoring 31% avg share in target group AB Males 22-40 years.
- India Today East conclave aired on 24th November has garnered 39% share at Megacities in Males 22+ AB making it the top rated English News channel in Eastern region (35% share) and also in Megacities.