Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Audience-first strategy drives media investments as digital continues to grow across the brand’s marketing mix: Gaunik Jeet Singh, Knauf India July 3, 2026
Exclusive Colors Bangla sees an upswing in BARC Wk1; jumps to number 3 position across genres January 15, 2018 0 Read moreDetails
Analysis India to grow by 12.5% in 2018 up from 9.6% in 2017: Dentsu Aegis Ad Spend Report January 12, 2018 0 Read moreDetails
Exclusive Zee Malayalam gears up for April launch; ropes in Deepti Sivan as Business Head January 12, 2018 0 Read moreDetails
Exclusive BARC Wk 1 of 2018: Zee Anmol returns to top spot in U+R; Colors leads Urban while Super Dance 2 becomes Most watched non-fiction show January 11, 2018 0 Read moreDetails
Cable & DTH Hathway pulls down Times Network Channels; affects 10 million homes in Key markets January 11, 2018 0 Read moreDetails
Exclusive KKR Backed Emerald Media acquires controlling stake in Cosmos-Maya January 11, 2018 0 Read moreDetails
Exclusive Silly Monks Entertainment’s IPO Oversubscribed by 17.23 times January 10, 2018 0 Read moreDetails
Analysis Big Screen blockbusters happened to be the most watched Movies on TV as well: #BARCReport2017 January 10, 2018 0 Read moreDetails
