Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Audience-first strategy drives media investments as digital continues to grow across the brand’s marketing mix: Gaunik Jeet Singh, Knauf India July 3, 2026
Exclusive Discovery JEET set for launch on 12th February; unveils #Hai Mumkin Brandfilm January 5, 2018 0 Read moreDetails
Exclusive BARC Wk 52: Star Bharat regains its leadership in U+R; Colors well ahead of others in Urban January 5, 2018 0 Read moreDetails
Exclusive IPL 2018 player retention: CSK retains MS Dhoni for 15 Cr along with Raina and Jadeja January 5, 2018 0 Read moreDetails
Exclusive TN/Pondy tops ATS with viewers spending 4:11 hrs per day: BARCReport2017 January 4, 2018 0 Read moreDetails
Exclusive SPN Sports sees bullish response from advertisers for India’s tour to South Africa January 4, 2018 0 Read moreDetails
Exclusive Zee Telugu and Zee Cinemalu adorn a refreshed brand image; announce the launch of HD channels January 4, 2018 0 Read moreDetails
Exclusive MIB launches online services for changing Channel Name, Logo and Annual fees payment January 3, 2018 0 Read moreDetails
Analysis 70% watches the web series at night: Study by Chrome Data on web series Consumption January 3, 2018 0 Read moreDetails
Exclusive Challenges Faced While Hosting an International Standard Event in India January 3, 2018 0 Read moreDetails
Exclusive Paritosh Srivastava assigned with additional role as COO of Publicis Beehive January 3, 2018 0 Read moreDetails
