Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive Creativeland Asia appoints Souvik Datta as Executive Creative Director of Delhi-NCR August 21, 2017 0 Read moreDetails
Exclusive Zirca boosts strategic expansion, appoints Sidharth Gowda as Strategic Head August 21, 2017 0 Read moreDetails
Exclusive FWICE Strike takes ugly turn as act of mock funeral on J D Majethia angers Producers August 18, 2017 0 Read moreDetails
Exclusive Zee Anmol continues to lead U+R and Rural while Star Plus tops Urban in week 32 August 18, 2017 0 Read moreDetails
Exclusive Unilever, Campbell soup company, Church & Dwight, shell, subway, and volvo cars support global rollout of groupm’s viewability standards August 18, 2017 0 Read moreDetails
Exclusive Social Media: Driving Awareness, Aspiration towards Newer Content August 17, 2017 0 Read moreDetails
Exclusive “Work is going on smoothly despite unions’ strike”Suresh Amin, CEO – Indian Film & TV Producers Council August 17, 2017 0 Read moreDetails
Exclusive Kumar Mangalam Birla ropes in Sameer Nair to revive the fortune of Applause Entertainment August 17, 2017 0 Read moreDetails
Exclusive Global Brand Safety crisis has shrunk Mobile advertising in APAC region: PubMatic report August 16, 2017 0 Read moreDetails
