Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Audience-first strategy drives media investments as digital continues to grow across the brand’s marketing mix: Gaunik Jeet Singh, Knauf India July 3, 2026
Exclusive TED Talks India NayiSoch has 35% awareness with 25% Promo Reach: Chrome DM Study December 21, 2017 0 Read moreDetails
Exclusive BARC Wk 50: Star Bharat retains its top spot in U+R – Colors continues to lead Urban HSM December 21, 2017 0 Read moreDetails
Exclusive Top 15 Indian Celebrity Brand Values reaches $712 million; Virat on top with $144 million: Duff & Phelps Report December 21, 2017 0 Read moreDetails
Exclusive RBU Shyam Kumar resigns as CEO of New Gen Media – Puthiyathalaimurai TV December 20, 2017 0 Read moreDetails
Exclusive Star India eyes 700mn viewers in IPL 2018 with six language feed and Live streaming on Hotstar December 20, 2017 0 Read moreDetails
Exclusive Digital Transformation Consultancy OgilvyRED comes to India December 20, 2017 0 Read moreDetails
Events Goafest 2018: Ashish Bhasin to Chair the 13th edition; Ajay Kakar elected as Chairman of Awards Governing Council for ABBY’s 2018 December 19, 2017 0 Read moreDetails
Exclusive NDTV to trim its workforce by 25% as part of its strategy to focus on news and Digital content December 19, 2017 0 Read moreDetails
Exclusive SABGROUP partners with Pantel Technologies to launch a new FTA network with 20+ channels in diverse genres December 19, 2017 0 Read moreDetails
Exclusive Logicserve Digital gets Vinay Tamboli on board as Senior VP & Head – Consulting Services December 19, 2017 0 Read moreDetails
