Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive P&G cuts digital ad spend due to Misplaced ads, bots and ineffectiveness July 31, 2017 0 Read moreDetails
Exclusive “India all set to become global media capital by 2020” says Arnab Goswami July 28, 2017 0 Read moreDetails
Exclusive “Awesome Machi” The journey from a mere page to a multi-diversified cyber platform July 28, 2017 0 Read moreDetails
Exclusive Zee TV in Striking range despite Star Plus leadership in U+R market; Zee Anmol tops Rural July 27, 2017 0 Read moreDetails
Exclusive WATConsult launches report on the ‘Internet of Things’ in India July 27, 2017 0 Read moreDetails
Exclusive Dentsu Aegis Network launches Merkle India, acquires Sokrati July 27, 2017 0 Read moreDetails
Exclusive Doordarshan scouts for new Logo; announces Logo contest to connect with Youth July 26, 2017 0 Read moreDetails
Exclusive VML SEA & India Makes‘Adobe SEA Partner of the Year’ Once Again July 26, 2017 0 Read moreDetails
Exclusive Big FM expands its reach in North-East with the launch of 4 new stations July 26, 2017 0 Read moreDetails
