Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Audience-first strategy drives media investments as digital continues to grow across the brand’s marketing mix: Gaunik Jeet Singh, Knauf India July 3, 2026
Exclusive CNBC-TV18 brings Storyborad’s year-end special with Sam Balsara, Ashish Bhasin, CVL Srinivas Rao, Shashi Sinha and Saurabh Verma December 8, 2017 0 Read moreDetails
Exclusive HUL becomes the top advertiser and Videocon d2h is top Brand in week 48 December 8, 2017 0 Read moreDetails
Exclusive BARC Wk 48: Zee TV back on top of U+R; Colors retains its Urban leadership December 7, 2017 0 Read moreDetails
Exclusive Mullenlowe Mediahub Launches in India as Lintas Mediahub December 7, 2017 0 Read moreDetails
Cable & DTH Sun TV Network stops digital feed to Arasu Cable; in return gets blocked-out from Analogue feeds December 7, 2017 0 Read moreDetails
Exclusive Porus launch promo Campaign triggered maximum audience awareness and recall: Chrome DM December 6, 2017 0 Read moreDetails
Exclusive “M&E sector holds the key to creating a future-proof, agile, dynamic workforce that can truly power India” says Sudhanshu Vats December 5, 2017 0 Read moreDetails
Exclusive For the Planners… By the Planners… Of the Planners… Launch of India Chapter of Account Planning Group announced December 5, 2017 0 Read moreDetails