Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive Voot partners Google to launch Video-On-Demand Progressive Web App April 26, 2017 0 Read moreDetails
Exclusive Laptops and desktops overtake TVs as preferred devices for watching TV shows: Accenture 2017 Digital Consumer Survey April 25, 2017 0 Read moreDetails
Exclusive Puthuyugam gets refreshing with new line-up to attract youth and women April 24, 2017 0 Read moreDetails
Exclusive 2017 APAC Effie Awards: Clemenger BBDO is the Agency of the Year, BBDO Worldwide is Agency Network of the Year April 24, 2017 0 Read moreDetails
Exclusive Promax BDA India 2017 unveils speaker line-up with ReemahSakaan, Richard Holman and PaulWeyland April 22, 2017 0 Read moreDetails
Exclusive ZEE Entertainment strengthens its position in Central Europe; announces entry into Poland April 21, 2017 0 Read moreDetails
Exclusive New-fangled approach to mastering English – Authored Article by Pallavi Puri, CCO, Tata Sky April 21, 2017 0 Read moreDetails
Exclusive Mazhavil: Opening up to a whole new spectrum of vibrant colors April 20, 2017 0 Read moreDetails
Exclusive VIVO IPL 2017 viewership soars in the second week propelling Sony MAX as the No. 1 Channel in India April 20, 2017 0 Read moreDetails
Exclusive BARC Week 15: Star Plus continues to lead Urban+Rural while Sony Pal tops April 20, 2017 0 Read moreDetails
