Chennai: Sun TV Network has launched its digital OTT platform Sun NXTfor iOS and Android devices.
Sun NXT will air have the entire library of content aired in Sun TV Network channels in Tamil, Telugu, Malaylam and Kannada language. Sun NXT will also be offering 4000+ movies in Tamil, Telugu, Kannada and Malayalam languages through the app that includes all the latest films acquired by Sun Network.
All the SD and HD Channels of Sun TV Network will also be available on Sun NXT.
The Digital foray of Sun TV Network was under preparation for the past couple of months and it was sphere headed by MrKalanithiMaran’s daughter Ms. KavyaMaran. She was instrumental in formulating the whole strategy for Sun NXT that includes recruiting a whole New Team under her.
The Digital division of Sun TV Network is being headed by Mr. SrinathIyer and the technical support for the same was extended by Hyderabad based Aaplalaya.
Sun NXT will soon start creating Original web series in various languages to meet the expectation of the digital audience and it already started roping in creative experts to work in this areas. The Network is likely to commission many web series projects to talented individuals and production outfits.
Sun TV Network is also negotiating with many Private Producers who were working on Sponsorship basis with Sun TV to extend their content to Sun NXT with some special arrangements.
Industry sources reveal that the Launch of Sun NXT is likely to put an end to unique sponsorship model under which Sun TV works presently as Network plans to own the IPR of all the shows being aired in its channels. As a prelude to this move, the Network has commissioned the multilingual production of the fantasy fiction show Nandhini that is being aired in all the GECs of Sun TV Network and the success of the show has prompted the management to think of more such projects in future.