Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Analysis Zenith’s new Advertising Expenditure Forecast revises global growth upward to 4.4% September 13, 2016 0 Read moreDetails
Exclusive Star Suvarna to launch new fiction show Geethanjali at 10:00PM September 12, 2016 0 Read moreDetails
Exclusive RAM ratings of week 35; Radio City back to No.3 in Delhi September 12, 2016 0 Read moreDetails
Analysis Ad Spend growth in India to accelerate at +13.9% in 2017: Carat Report September 9, 2016 0 Read moreDetails
Analysis Global ad spend growth in 2017 will reach to US$570.4 bn, at +4.0% y-o-y growth, led by Digital : Carat Report September 9, 2016 0 Read moreDetails
Exclusive Pudhyugam goes for revamp with new logo, packaging and refreshing content line-up September 8, 2016 0 Read moreDetails
Uncategorized Viacom18 launches its maiden animation theatrical Motu Patlu King of Kings on 14th Oct September 8, 2016 0 Read moreDetails
Advertising WorkApps releases first-of-its-kind product for the advertising and media sector September 7, 2016 0 Read moreDetails
