• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Monday, February 6, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Chrome DM Launches the Chrome Rate Impact Calculator for Broadcasters

by Editorial
November 21, 2016
in Exclusive, Featured
Reading Time: 1 min read
A A
Chrome DM Launches the Chrome Rate Impact Calculator for Broadcasters

Chrome DM Launches the Chrome Rate Impact

Share Share ShareShare

New Delhi: Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-à-vis the Broadcaster’s current deals.

Pankaj Krishna
Pankaj Krishna

Designed to interpret TRAI’s recent Tariff Order, the calculator uses Chrome DM’s proprietary tools to layer the Network-wise/Channel-wise Viewership & project the off-take of channels at a household level.

Chrome Data Analytics & Media, being a central industry body, with over 450 Broadcasters availing its Distribution Audit Services, aims to simplify the understanding of the impact of the TRAI recommendations on the Net Revenue earned by broadcasters.

With the CRIC, the broadcaster will be able to access the following insights:

               1) A channel- wise potential subscription revenue, post implementation of TRAI’s new price recommendation.

                2) The potential off take of subscribers, split by Channel.

                3) The projected carriage fee payable, split by Channel.

                4) CPS variance, current vis-à-vis the new price recommendation.

Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “TRAI’s latest tariff order which includes recommendations on the rates applicable for subscription and carriage fee calls for an understanding of its impact on the industry. CRIC has been created to assist broadcasters on the same.

Tags: Chrome Data Analytics and MediaChrome Rate Impact CalculatorCRICData Analytics CompanyPankaj KrishnaPrimary Research

Related Posts

Vivek Das joins Zoo Media’s FoxyMoron as CEO
Featured

Vivek Das joins Zoo Media’s FoxyMoron as CEO

February 6, 2023
Ayatiworks bags digital mandate for Mantovanibenne
Advertising

Ayatiworks bags digital mandate for Mantovanibenne

February 6, 2023

LATEST NEWS

Ayatiworks bags digital mandate for Mantovanibenne

Ayatiworks bags digital mandate for Mantovanibenne

February 6, 2023
Tide launches laundry music video, ‘Khachak Khuchak Chod do’

Tide launches laundry music video, ‘Khachak Khuchak Chod do’

February 6, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Vivek Das joins Zoo Media’s FoxyMoron as CEO
Featured

Vivek Das joins Zoo Media’s FoxyMoron as CEO

by Editorial
February 6, 2023
0

Zoo Media’s flagship, full funnel creative and performance digital agency FoxyMoron has appointed Vivek Das as its CEO. Vivek brings...

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

February 6, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East
Advertising

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

by Editorial
February 6, 2023
0

L&K Saatchi & Saatchi’s North and East has announced the appointment of Hindol Purkayastha as Business Head and EVP. He...

Wunderman Thompson India bags strategy and creative mandate for ŠKODA

Wunderman Thompson India bags strategy and creative mandate for ŠKODA

February 3, 2023
Aqilliz and Affine announce strategic partnership

Aqilliz and Affine announce strategic partnership

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.