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Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC...

Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These...

Mumbai: The ban imposed by the Indian Government on the supremely popular short-form video creator application TikTok, was not well...

With the world around us changing faster than we ever expected, businesses too have had to evolve and adapt to...

Mumbai: Gulabo Sitabo was the first Hindi movie to bypass a theatrical release and premiere directly onto OTT, which was...

Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch...

The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July of...

New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari...

International: WarnerMedia, a division of AT&T Inc., today announced that Johannes Larcher will join the company in August as Head of HBO...

Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore...