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Focus on data, content creation and programmatic media planning and buying is the path outlined by Sir Martin Sorrell: Poran Malani
Poran Malani, Country Head, S4 Capital India shares his main Focus points for 2020. Our primary Focus for 2020 is...
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BARC WK 1: Star Plus leads the Hindi GEC (Urban+Rural); Dangal leads Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 1 and we see no change as usual,...
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We are in the business of storytelling and for us our mission is to connect every audience to each story and every story to its audience: Sudhanshu Vats at MTV Nishedh
One of the biggest challenges in today’s time is that no one is really ready to talk about issues such...
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Viacom18 and the MTV Staying Alive Foundation collaborate with partners to roll out behaviour change campaign – MTV Nishedh
Mumbai: In a distinct and ambitious drive to inform and educate around healthier social norms, break societal stigmas and give...
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Wunderman Thompson South Asia wins the creative mandate for Sugarlite
Mumbai: Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will...
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Star Jalsha launches Super Singer – A Mega Musical Platform for the Youth of Bengal
Mumbai: Music connects across cultures, regions and age groups and is the most powerful medium to touch the heartstrings of...
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ALTBalaji’s Gandii Baat attracted 22% views from global audiences
Mumbai: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some...
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Anker Innovations ropes in Saina Nehwal as brand ambassador
Hyderabad: Anker Innovations, a global leader in technology, on Tuesday announced Olympic medallist and former World No.1 ace shuttler Saina...
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IAA partners Deshdoot in Civic Sense Short Film Contest
The India Chapter of the International Advertising Association (IAA) will support Deshdoot the leading Marathi dailies in North Maharashtra with...
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BBC Studios’ Stupid Man Smartphone-Singapore bags Best Influencer Content Series at 24th Asian TV Awards
Mumbai: Kalel Productions’ BBC Three factual entertainment presentation ‘Stupid Man, Smartphone’ Singapore has been awarded as the Best Influencer Content Series...
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