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Mumbai: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the...

Although the concept of branding was introduced in 1760s, the first celebrity driven product was seen in between 1875 to...

Chennai: The Hindu Group, India’s most trusted media house, has announced an exclusive advertising tie-up with Vijayavani and its publication...

Anup opines that the monthly rating system will help content creators adopt a holistic approach in scriptwriting, avoid kneejerk reactions....

With the recent exit of Uday Sodhi as Business Head of SPNI’s Digital Business and OTT Platform SONY LIV, The...

With over 62 million views on YouTube just for the trailer, Bala which released last week, has done exceptionally well...

Mumbai: Himalaya is a leading brand in the haircare category, with a strong anti-hair fall portfolio. Now they have come...

Mumbai:  Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its...

New Delhi: Havells partners with Do Your Thng (DYT), a creator-first community, along with Dentsu Aegis Network (DAN) to increase...

GREY India has appointed Amish Sabharwal as Executive Creative Director, based in Gurgaon. He will work closely with Sandipan Bhattacharyya, Chief Creative...