Marketing

Fast fashion player Cover Story Clothing, a part of Reliance Retail Ventures, has launched a women’s ultra-fast Gen Z fashion...

Data from a new GfK CMO Outlook Report titled “Data, Decisions, and Optimism: How CMOs are driving change in an...

Everyday fashion brand Beyoung has signed entertainer, actor and content creator Bhuvan Bam as its first brand ambassador, also leveraging...

Global ad tech platform iCubesWire has bagged the influencer marketing mandate for wellness and personal care brand Himalaya. The partnership...

In conversation with Medianews4u.com, Saibal Biswas, Head of Marketing, Partnerships and PR at digital healthcare platform MediBuddy, speaks about the...

Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, unveiled a common, refreshed branding as ‘Air...

Monte Carlo forayed into the home textile segment with its vertical Monte Carlo Home, and announced actor Raveena Tandon as...

eCommerce enablement platform Shiprocket announced the launch of Shiprocket Amplify in partnership with influencer marketing platform One Impression. The partnership...

Marketing to a rural audience is a different ball game. And given the size of the rural market in India,...

Structural steel tubes and pipes company APL Apollo announced it had appointed actor Amitabh Bachchan as its brand ambassador. Building...