Opinion

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

Ad Asia 2023, hosted in Seoul, showcased the dynamic transformation of advertising and marketing in the digital age. The theme,...

Fair chance this has happened to you – you were using Google Maps to navigate, and it guided you into...

I met the editor of a national news channel – someone whose work I respect – with a concept a...

I was asked for my opinion this morning by a friend on the ad by MakeMyTrip on the front of...

The lineage of Tamil cinema is rife with strong story graphs. Never can one forget the strong plots of films...

Shocked and NUMB!!! I don’t know what to say…. He helped me a lot when I started House of Cheer....

In the ever-evolving landscape of social media, where business models are primarily built upon advertising revenues and freemium services, Elon...

Most often, this column is about marketing. But, from clever puns in app update notes to the gravity-defying spin in...

Asia Cup https://twitter.com/mufaddal_vohra/status/1702411487359410411?s=20 https://twitter.com/SriLankaTweet/status/1702409678490313002?s=20https://twitter.com/crazycricfan45/status/1702929236166844854?s=20 https://twitter.com/crazycricfan45/status/1702929236166844854?s=20   The fan armies are out. Rohit Sharma’s. Shubman Gill’s. Kuldeep Yadav’s. Virat Kohli’s. All...