Opinion

Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon,...

For the few thousand-odd people who thronged to Goa for the annual advertising festival organised by the AAAI and Advertising...

As I enter the Grand Hyatt for Goafest 2023, myriad thoughts flash through my mind. A trip to Goa with...

The previous edition of Goafest was the 15th. Not unremarkable for an event started by an industry association (AAAI) that...

An advertising agency called NW Ayer and Son was tasked to revive the fortune of a business. This was the...

#KapilDev #Rajinikanth #LalSalaam Two living legends in one frame. One each from the guaranteed crowd puller genres in India –...

Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with...

When Baba Ramdev landed at Goa airport to speak at Goafest, there was an army of about 5,000 people waiting...

#KarnatakaElections Another election, another phase of heightened action and spike in revenue for news media, digital channels, political workers and...

Famed Investor Charlie Munger once sent a large envelope to an author and academic named Dr. Robert Cialdini. Inside, was...