Think Through

There's a famous scene in "Back to the Future" where the time-traveling Delorean is racing along a railroad track in...

Market research and insights firm Market Xcel, today unveiled ‘Brand Xcel’, a first of its kind exhaustive study delving into...

Most marketers find it easier to justify direct marketing because it is immediately measurable and helps prove their impact on...

Picture this: You are the captain of a spaceship, the USS Callister, trying to defeat your arch-rival Valdack, the alien...

Playing cards for fun has always been a part of the Indian tradition and it is a regular affair to...

The year 2020 turned the marketing world upside down as the COVID-19 pandemic deeply affected the market strategies as well...

Reaching the biggest possible relevant audience is the goal of every user acquisition team, but if scaling mobile growth was...

Web 3.0 has indeed taken the internet world by storm. With Facebook heavily investing in metaverse to break barriers and...

Challenging, arduous, exhausting, are some of the words most commonly used to describe entrepreneurship. Despite this, ask any entrepreneur and...

The internet's pervasiveness and digitization have changed the way we shop, manage businesses, and live our lives. It has sped...