Think Through

A LinkedIn post by my friend Ashish Bhasin triggered this article.  The post was about a new book co-authored by...

Mobile App marketing Mobile App marketing, as the name suggests, is the function of marketing a mobile application. It starts...

Communication itself is very dynamic in nature and ever changing, and the strategies that worked in the field of communication...

Software-as-a-service (SaaS) is now the de-facto choice for organizations in search of accessibility, functionality, and versatility in the current cutthroat...

Every marketing course I’ve taken, all the case studies - global or Indian, were primarily around FMCG brands - from...

The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump, while noticeable, was not noteworthy....

The world is changing and so are our ways of living, the credit goes to technological advancement. Technology has become...

In the present times, businesses and brands are always on the lookout for creative ways to connect with their customers....

Communication is the act of transferring information to a target audience. Effective communication ensures that the message is transferred in...

This pandemic has arrested me not only within four walls of my home but also has hooked me within the...