Think Through

Brands are recognizing that the 2021 consumer is different in terms of motivations, needs, behavior, and expectations. This is very...

The COVID-19 pandemic has been the greatest disruptor as well as shaper in terms of the way we live and...

Notwithstanding the shadow of Covid still hanging over the economies around the world, digitization has become an irreversible force of...

The EdTech sector has today proven that education and technology truly go hand in hand. Leveraging disparate technologies such as...

E-commerce is reshaping the retail market in India and globally. Impelled by the lockdown due to COVID-19, several FMCG companies...

Everyone knows an advertisement when they look at one on their TV channels, or now on their social media feed....

“With deeper internet penetration and accessibility, Indians today prefer to consume content in the language of their choice” says Hemant...

As the world rises to cope with the unprecedented times, the need for trust, empathy and transparent conversation take a...

The global pandemic and the resultant lockdowns have disrupted the daily lives, and the traditional way of business, giving rise...

Growing number of Public Relations (PR) experts are continuously analysing data from consumer forums, social media platforms and media sources...