Think Through

Supply chain complexity, a varied understanding across metrics that measure ROI, brand safety, and, in particular, transparency are some of...

Our government looks set to legislate a Personal Data Protection Bill (DPB), which would control the collection, processing, storage, usage,...

Whilst video calls seem a necessary evil now, they have delivered some valuable lessons,‘if’ we choose to learn them, writes...

Similar to the B2C environment, buying behaviors for the B2B industry have shifted amid the COVID-19 pandemic. However, unlike the...

Ever since the lockdown, the viewership of OTT Platforms like Hotstar, Netflix Prime, and other growing platforms have increased considerably...

Today, content consumers have more choices than they ever did. This can be credited to the increasing popularity of the...

With the global pandemic creating the feeling of ambiguity and anxiety across the world, not one but many industries have...

When the World Health Organisation declared COVID 19 in January this year, most nations had no inkling of the challenges...

Recently many advertisers have boycotted Facebook, Instagram and Twitter over their inability to handle misinformation and hate speech in the...

With the festive season right around the corner and the country gradually heading to the unlock phase, Influencer Marketing is...