Think Through

COVID pandemic has created an unprecedented level of disruption among enterprises. The sheer nature of the event has pressed the reset...

Uncertainty and perplexity dominate TikTok’s future after an explosive growth in the Indian market. It is amongst the 59 Chinese...

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms...

The COVID-19 pandemic has exposed us to a highly volatile environment where everything around us is unsettling and upsetting. Established...

When the going gets tough, the tough get going. Public Relations agencies and consultants who were able to provide brand...

Recently, a renowned brand approached our company with a request for a quote for their media buying plan. Their stress...

In the 1980s and 1990’s, anyone could turn on their local public access television channel, but sadly, the platform could...

Print News publications have been struggling with an ad-funded revenue model. Attack from digital players and the migration of readers...

Human nature is always keen to defy odds and break barriers as per modern pop culture. The narrative also emphasises...

Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organizations do...