Think Through

The news broke out in March when the World Health Organization (WHO) declared COVID-19 as a global pandemic. Since then...

The lockdown across India has resulted in the spike of social media usage. A study done by Statista reveals that...

When it comes to Human Resources Management, it all boils down to one thought of having the right mix of...

How relevant are Brand differentiators when the new world is driven by the only filter of hygiene? This question popped...

Black Swan has become extremely popular since Taleb coined it and wrote about it with great detail, the whole world...

Those who are familiar with the Public Relations companies recognize that this industry comprises of organizations and agencies spanning over...

The new normal is digital! Zoom Calls, Video chats, Social Media, OTT Entertainment. Altered reality of our time is the...

The ongoing Pandemic has impacted not only the health of millions but also the retail sector resulting in a drastic...

A clever digital campaign, captivating brand activation or a smart app – what constitutes modern marketing? Does one need to...

The business world has been an endless battlefield through which firms engage in competitive warfare for a dominant position. Seldom...