Mumbai: In a significant strategic shift, ZEE Entertainment Enterprises Ltd. (Z) has unveiled its new corporate identity, positioning itself as ...

Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross ...

Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a ...

The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained ...

New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying ...

Mumbai: Crompton Greaves Consumer Electricals Ltd., has launched a new campaign titled ‘Sculpted, Not Made’, setting a bold new direction ...

AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand ...

Mumbai: Avaada Group has launched a compelling new campaign titled #MissionImPossible, challenging the conventional perception of climate change as a ...

Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler. ...

Mumbai: Citykart, a value fashion retailer, has unveiled its latest campaign titled “Band Baja Budget”. The campaign aims to ease ...