Heineken appoints WPP as global shopper marketing and commerce partner
WPP has been appointed as the global shopper marketing and commerce partner for Heineken, overseeing the iconic Heineken® brand portfolio, ...
IPL 2025 kicks off with Brand Partnerships fueling cricket fever
Mumbai: The highly anticipated Indian Premier League 2025 officially commenced on March 22, 2025, with an electrifying opening match between ...
The AdTech Revolution in India: From Traditional Media to Programmatic Domination
With the rapid growth of internet penetration, mobile usage, and data availability, the advertising landscape has undergone a seismic shift. ...
Fortune Foods & Blinkit bring Eid to life with a heartwarming Ramadan ad
Mumbai: Fortune Foods, an edible oil and food brand of AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has joined ...
Inspira Realty names Ashish Ajeet Mehra as Marketing Head; Abhijit Chandrakant More to lead Sales
Mumbai: Inspira Realty, an emerging force in the premium residential and commercial real estate sector, has bolstered its leadership team ...
Reema Kundnani promoted to EVP – Head of Marketing at Brookfield Properties
Mumbai: Brookfield Properties has promoted to Reema H. Kundnani to Executive Vice President - Head of Marketing and Key Account ...
Protinex introduces #AirChairTest challenge to raise awareness on protein deficiency
Mumbai: Protinex, the flagship brand of Danone India, has unveiled its latest digital campaign, #AirChairTest, aimed at raising awareness about ...
At Two Brothers Organic Farms, we use AI to refine customer segmentation, improve engagement, and create more personalised content: Satyajit Hange
In a world filled with labels—organic, natural, farm-fresh—consumers often assume they are making healthy choices. Yet, the food industry thrives ...
CashKaro joins the trend with India’s 1st Ghibli ad, advocates for real cashback over coins
Mumbai: CashKaro, a cashback platform, has unveiled India’s first-ever Ghibli-style advertisement, delivering a playful yet hard-hitting message about the inefficacy ...
Hrithik Roshan celebrates the success of Yas Island’s ‘Zindagi Ko Yas Bol’ campaign
Mumbai: As Yas Island’s highly successful Zindagi Ko Yas Bol campaign comes to a close, Indian Superstar Hrithik Roshan shares ...
