Mumbai: Alpino, a performance nutrition brand and the pioneer of the country’s first peanut butter-coated oats category, has launched a new campaign featuring The Great Khali and Mukesh Gahlot to introduce the upgraded version of its High Protein Oats coated with Peanut Butter.
The campaign marks a significant product evolution for the brand and reflects Alpino’s broader focus on making high-protein nutrition more accessible, convenient, and appealing to Indian consumers.
The upgraded formulation now delivers up to 27g of protein per serving, positioning it among the highest protein offerings in its category. The product enhancement is aimed at helping consumers bridge daily protein gaps while maintaining taste and ease of consumption.
With protein increasingly becoming a central focus of modern dietary habits, Alpino is targeting one of the most overlooked meal occasions—breakfast. The company believes that convenient, protein-rich formats can help consumers move toward more functional and balanced eating habits.
The campaign brings together two distinct symbols of strength. While The Great Khali represents mass recognition and enduring appeal across audiences, Mukesh Gahlot brings credibility from India’s fitness and bodybuilding ecosystem.
Rather than relying on a conventional celebrity-led endorsement model, Alpino has positioned both personalities as representations of the product’s evolution and performance proposition.
Using a light-hearted and culturally rooted creative approach, the campaign aims to make conversations around protein consumption more mainstream while reinforcing Alpino’s product-first approach to innovation.
Commenting on the campaign, Chetan, Founder, Alpino Health Foods, said, “At Alpino, we believe products should continuously evolve alongside consumer needs. This campaign is a celebration of that mindset. We didn’t want celebrities to simply endorse the product, we wanted the product’s strength to be reflected in the people announcing it. The Great Khali and Mukesh Gahlot represent two forms of strength that Indian consumers instantly recognise and respect, making them the perfect ambassadors for this story of innovation.”
With this latest campaign, Alpino continues to strengthen its presence in India’s expanding performance nutrition segment, combining product innovation with culturally resonant storytelling to build deeper engagement with consumers seeking healthier everyday choices.
