IPL 2025 kicks off with Brand Partnerships fueling cricket fever

Mumbai: The highly anticipated Indian Premier League 2025 officially commenced on March 22, 2025, with an electrifying opening match between Royal Challengers Bangalore and Kolkata Knight Riders. As the cricketing spectacle unfolds, several leading brands have seized the opportunity to partner with star teams and players, leveraging the league’s massive popularity for both marketing and engagement.
With the IPL season in full swing, brands are not just focusing on visibility but also on creating meaningful interactions with fans through collaborations with cricket’s biggest icons. From sponsorships to co-branded campaigns, these strategic partnerships are set to enhance the tournament’s commercial appeal while deepening fan engagement.

Hyatt Collaborates with Mumbai Indians Cricket Team

Hyatt and Mumbai Indians collaborate to merge top-tier hospitality with cricket excitement, aiming to provide unforgettable experiences for fans. Through a digital campaign, Hyatt aligns its care mission with India’s cricket fervor to amplify brand visibility. This partnership offers exclusive brand-led activations and engagements, enhancing Hyatt’s presence among cricket enthusiasts. Select World of Hyatt members have the chance to meet Mumbai Indians players and receive merchandise, celebrating loyalty in a meeting of cricket passion and premium hospitality.

DHL Express India extends partnership with the Mumbai Indians for the fifth consecutive year

DHL Express, the world’s leading international express service provider, has announced the extension of its partnership with Mumbai Indians for the fifth consecutive year. Delivering excellence on their ongoing collaboration, DHL will continue to support the Mumbai Indians as the principal sponsor in India. The partnership is a testament to DHL’s commitment to being the ‘team behind the team’ for the Mumbai Indians, aiding them in their pursuit of excellence on and off the field.

Highlighting the continued success of this partnership, R.S. Subramanian, Senior Vice President – South Asia, DHL Express stated, ”We are proud to extend our partnership with Mumbai Indians once again. Our partnership is built on shared values of excellence, speed, passion, and teamwork. We take pride in being the ‘Team Behind the Team,’ ensuring seamless logistics support as well as enabling business and sports success.”

DreamSetGo and Rajasthan Royals Unveil “The Dream Lounge”

DreamSetGo, India’s premier sports travel platform, has partnered with the Rajasthan Royals to launch The Dream Lounge — an exclusive matchday hospitality suite that immerses fans in the Indian Premier League like never before.

For cricket enthusiasts craving more than just a seat in the stands, The Dream Lounge offers a gateway to the Royals’ inner circle — combining prime stadium views, five-star comfort, and insider access into a single, unforgettable package. This first-of-its-kind experience at Jaipur’s Sawai Mansingh Stadium transforms a Royals home game into a night of luxury, access, and exhilaration.

“We set out to redefine what it means to watch a cricket match,” said Monish Shah, Co-founder & CEO of DreamSetGo. “The Dream Lounge is about living the match in style – where every ball is at your eye level, every craving is catered to, and the team’s legends are right beside you sharing their stories. It’s the thrill of T20 cricket meeting the exclusivity of a VIP gala.”

Haier India Partners with Gujarat Titans as Official Electronics Sponsor

Haier Appliances India, in its latest move, has announced its first-ever team collaboration in the Indian T20 League by partnering with Gujarat Titans as the Official Electronics Partner for the ongoing and highly anticipated Indian T20 League 2025 season.

This association reinforces Haier’s innovative Sport-o-Tainment strategy, placing the brand at the center of one of India’s most dynamic and celebrated sporting events. The partnership enables Haier to enhance brand visibility, foster authentic engagement, and connect more deeply with digitally savvy consumers across the country.

Commenting on the new association, NS Satish, President at Haier Appliances India, said, “Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit. Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences. As we step into the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”

Minimalist teams up with Rajasthan Royals

Minimalist announces its partnership with Rajasthan Royals as their ‘official Sunscreen Partner’ for IPL 2025 season.

As part of the association, Minimalist will provide its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected during training sessions and matches throughout the tournament. Fans can also expect exciting digital activations, behind-the-scenes skincare routines of players, as the season unfolds.

Euro India Fresh Foods partners with Gujarat Titans

Euro India Fresh Foods, which works in the snack and beverage industry has been named the Official Snacking Partner of the IPL franchise Gujarat Titans. As part of this association, Euro India Fresh Foods will introduce initiatives and giveaways. Cricket enthusiasts can eat chips, namkeens while cheering for Gujarat Titans, and participate in competitions for a chance to win match tickets, Gujarat Titans merchandise.

Manipal Hospitals teams up with Kolkata Knight Riders

Manipal Hospitals in Eastern India partners with Kolkata Knight Riders (KKR) for IPL 2025. A team led by key specialists heads the medical support, deploying over 70 medical professionals including doctors, nurses, and EMTs. 7 ambulances are strategically located for rapid emergency response, supported by in-hospital teams across Manipal’s Kolkata units. The stadium is fully equipped with medical facilities, including Player Medical Room (PMR), Field of Play (FOP) unit, Spectator Medical Rooms, and First Aid Stations.

Royal Challengers Bengaluru partners with Optimum Nutrition

Optimum Nutrition, a leading sports nutrition brand, partners with athletes worldwide for over 35 years, providing the right nutrition. This season, they team up with Royal Challengers Bangalore (RCB) to promote greatness as a journey of consistent effort and wise choices. The campaign “Unlock Your Greatness” highlights the importance of daily striving and proper nutrition for success. RCB’s pursuit of excellence parallels the message of fuelling with quality protein. Together, they advocate for choosing greatness through optimal nutrition. As part of the collaboration, limited edition packs of “Protein Choice of RCB” Gold Standard Whey are launched for a unique sporting experience. The campaign includes digital activations, influencer collaborations, on-ground events, and contests for fans to watch RCB live by participating in an on-pack contest.

Portronics partners with Lucknow Super Giants

Portronics, an Indian electronics brand, partners with Lucknow Super Giants for IPL 2025 as the Official Sponsor, showcasing their commitment to cricket fans and innovative audio products. The collaboration includes prominent branding on LSG jerseys, emphasizing their focus on immersive marketing and enhancing the game’s energy through shared experiences.

boAt associates with Royal Challengers Bengaluru and Gujarat Titans

boAt continues its deep association with sports by partnering once again with T20 teams RCB and GT as their Official Audio & Wearables Partner, aiming to bring fans closer to cricket through cutting-edge technology and top-tier products.

Alstone renews partnership with Royal Challengers Bengaluru

Alstone, an exterior cladding brand, renews collaboration with RCB as Official Cladding Partner for T20 Season 2025, following a successful 2023 partnership. This reaffirms Alstone’s values of high performance, innovation, and excellence aligned with RCB’s ethos. The tagline “Think Cladding, Think Alstone” and campaign “Super Batting, Super Cladding 2.0” highlight the bond between cricket excellence and architectural innovation.

Shalimar Paints teams up with Mumbai Indians

Shalimar Paints partners with Mumbai Indians for the cricket season to enhance brand presence nationwide, particularly in growing Tier 2 and Tier 3 markets. The collaboration merges Shalimar’s vibrancy with Mumbai Indians’ cricket legacy, targeting fan engagement and promoting products through various platforms. This strategic alliance highlights Shalimar Paints’ commitment to excellence and performance, leveraging the sport’s immense popularity in India. Through this partnership, Shalimar aims to expand reach and strengthen consumer connections, emphasizing growth opportunities in emerging markets.

Ecolink associates with Punjab Kings

Signify has announced the partnership of Ecolink with Punjab Kings for the highly anticipated Indian Premier League (IPL) 2025. This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering exceptional experiences to the customers and fans.
With the onset of the Indian summer, this partnership perfectly aligns with Ecolink’s upcoming lineup of innovative fan launches. Just as Punjab Kings strives for excellence on the cricket field, Ecolink is determined to breeze into the lives of millions of Indian families through its wide range of reliable and efficient products. This synergy makes the partnership a natural fit. Throughout the IPL 2025 season, Ecolink will enjoy prominent visibility through Punjab Kings’ promotional campaigns, digital activations, and strategic brand placements, apart from being displayed on the back of the players’ helmet and cap.

Lattafa Perfumes teams up with Mumbai Indians

Mumbai Indians, one of the most successful franchises in Indian cricket, proudly announces its partnership with Lattafa Perfumes as its Official Fragrance Partner. This landmark collaboration unites two icons—one from the world of cricket and the other from the prestigious Middle Eastern perfumery—in a first-of-its-kind partnership that will redefine fan engagement, performance, and sensory experiences.

With Mumbai Indians’ unmatched legacy and Lattafa’s expertise in luxury fragrances, this partnership is set to create a unique fusion of sport and scent, bringing fans closer to the game in an immersive way.

The Sleep Company partners with Mumbai Indians

Comfort-tech brand The Sleep Company is the Official ‘Comfort partner’ of Mumbai Indians this IPL. The Sleep Company explains that it is looking to amplify the spirit of the five times IPL champions with the launch of ‘Jam ke soyenge, tabhi toh jam ke dhoyenge’. This campaign championing the power of sleep and recovery in the journey of the five-time IPL champions. The aim is to have fans watch a well-rested and well-slept Mumbai Indians team perform better than ever with The Sleep Company (TSC).