Hoopr partners with ITC Foods to launch Bingo! Tedhe Medhe’s Bhojpuri music video
MUMBAI: Hoopr Brand Solutions, the creative-tech arm of Hoopr, a music licensing platform, has partnered with ITC’s snacking brand, Bingo! ...
Havells in partnership with Tribes Communication introduced an installation that emitted heat, providing relief to shivering devotees at Maha Kumbh
MUMBAI: Maha Kumbh, a religious gathering, has evolved into a prime marketing opportunity for brands looking to connect with millions ...
Oben Electric’s college initiative ‘Rorr on Campus’ looks to drive EV adoption amongst India’s youth
MUMBAI: Oben Electric, a homegrown electric two-wheeler manufacturer, has launched ‘Rorr on Campus’. This is an initiative designed to empower ...
Coca-Cola India’s initiatives at Maha Kumbh include empowering last-mile communities and driving environmental change
MUMBAI: As one of India’s largest gatherings unfolds at Maha Kumbh 2025, Coca-Cola India is looking to drive behavioral change ...
Digidarts launches DareAiSearch to help brands rank on AI Search Engines and LLMs
MUMBAI: Digidarts, which works in the area of performance marketing and SEO, has unveiled DareAiSearch. This is an AI-driven SEO ...
From Scoreboards to Storyboards: Winning Indian Fans with Narratives
If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two, ...
Society Tea’s ad film features Riteish Deshmukh as Kadak Surve- a bold cop who is the epitome of Kadakness
MUMBAI: Society Tea, a Maharashtra tea brand, has unveiled its latest ad film primarily for its Maharashtra audience – ‘Kadak ...
Consumer Advocacy Groups Push for Ban on Opinion Trading Platforms in India
New Delhi: A coalition of leading consumer interest organizations, spearheaded by the New Indian Consumer Initiative (NICI), has jointly submitted ...
Dixcy Scott partners with Platinum Outdoor to elevate MahaKumbh 2025 experience for devotees
MUMBAI: Dixcy Scott, which offers men’s innerwear, makes its debut at MahaKumbh 2025. In collaboration with Platinum Outdoor, the brand ...
Marico launches Saffola Cuppa Oats
MUMBAI: Marico is looking to redefine convenience in the Oats category with the launch of Saffola Cuppa Oats—a snack that ...
