Mumbai: Zee TV has further consolidated its position in the Hindi GEC space with two of its fiction shows — Vasudha and Ganga Mai Ki Betiyan — emerging among the top-rated shows on Indian television.
While Vasudha retained the No.1 position for the second consecutive week with a TVR of 2.0, Ganga Mai Ki Betiyan secured the second spot with a TVR of 1.7, reflecting strong audience engagement and growing popularity for Zee TV’s fiction programming.
The channel is also preparing for a major storyline development in Tumm Se Tumm Tak, where an upcoming wedding sequence is expected to introduce significant dramatic twists and intensify audience interest in the coming weeks.
The strong performance of the shows comes amid heightened competition in the Hindi general entertainment category, with broadcasters increasingly focusing on emotionally driven storytelling and character-led narratives to deepen viewer loyalty.
Expressing gratitude over the response to the show, Priya Thakur said, “The love Vasudha is getting feels truly special because audiences have connected so deeply with the characters and their journey. It honestly feels surreal to see Vasudha become one of the top-rated shows across the country. Every day on set, we give a part of ourselves to these characters, so this love feels very personal and special. I’m truly grateful that viewers have accepted Vasudha with so much warmth and love. We all are extremely thankful for all the support!”
Amandeep Sidhu added, “Absolutely thrilled and grateful to see Ganga Mai Ke Betiyan securing the second spot on the TRP charts once again. It feels incredibly special to witness Zee as a brand receiving so much love from the audience and topping the TRP charts. As actors, nothing makes us happier than knowing our hard work is connecting with viewers. I am also extremely happy and proud to see Vasudha achieving the number one spot once again. It truly feels like one big family, and all of us are celebrating this success together. Watching the audience shower so much love and seeing the shows grow bigger with every passing day feels incredibly special and rewarding for all of us. A big thank you to the audience for showering us with so much support and love consistently.”
With multiple fiction properties gaining traction simultaneously, Zee TV continues to strengthen its entertainment portfolio through emotionally resonant storytelling and high-engagement programming.
