Pavanjit S Bedi to lead Foods marketing at HUL
Mumbai: Hindustan Unilever Ltd. (HUL) has appointed long-time company executive Pavanjit S Bedi as Chief Marketing Officer – Foods, marking ...
Context-Driven AI: How Fewer Prompts Lead to Better Content Engagement
What if Context-Driven AI could make extremely engaging content without you creating endless prompts? If you've found yourself rewriting prompts ...
Our marketing focus is shifting from visibility to meaningful engagement: Swati Jain, The Banyan
The Banyan is a pre-school and corporate day care brand launched in 2003, it was born from a deep understanding ...
Sting Energy turns every six into a signature ‘STIINNGGG’ moment this cricket season
Mumbai: PepsiCo India’s Sting Energy has unveiled the next chapter of its sonic brand universe, transforming every cricket Six into ...
Harpic launches new Harpic Bathroom Ultra Cleaner; appoints Rohit Shetty as Brand Ambassador
Mumbai: Harpic, India’s No. 1 toilet and bathroom cleaner trusted by over 100 million households*, has announced the launch of ...
Matrimony.com names Ajit Nair as Business Head – Assisted Services
Mumbai: Matrimony.com has appointed Ajit Nair as Business Head – Assisted Services, reinforcing its focus on strengthening its premium, people-driven ...
Gen Z drives 46% consumer spend; women dominate Tier-III digital shopping: SoCheers
Mumbai: SoCheers has unveiled Breaking the Metro Myopia, a strategic report and playbook aimed at challenging entrenched metro-centric growth assumptions and ...
Coca-Cola India revives Rimzim Jeera with high-energy nostalgia-led campaign
Bengaluru: Coca-Cola India has brought back its cult classic Rimzim Jeera with a bold new campaign that celebrates the brand’s ...
News18 Network’s ‘Agenda Assam’ Convenes Assam’s Key Leaders Ahead of 2026 Assembly Polls
Guwahati: As Assam moves closer to the 2026 Assembly elections, News18 Network is set to host ‘Agenda Assam’ on 22 ...
0101.Today flags rise of AI-led conversational marketing as Ad models evolve
India: As artificial intelligence platforms begin testing advertisements and sponsored recommendations within conversational interfaces, marketers are reassessing how influence operates in ...
