Mumbai: Vashi Integrated Solutions, a technology-driven procurement and sourcing ecosystem serving India’s industrial, infrastructure and energy sectors, has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner.
The mandate will cover corporate communications, media engagement, strategic visibility and social media initiatives as Vashi looks to strengthen stakeholder engagement and align its market presence with its evolving business identity.
Founded as a single-source provider of electrical components, the company has evolved from Vashi Electricals Private Limited into Vashi Integrated Solutions, reflecting a broader transformation from a product-focused business into a digitally enabled procurement platform with multi-category offerings and pan-India service capabilities.
Over the years, Vashi has expanded its operational scale and built capabilities to serve businesses across sectors, positioning itself as a procurement partner with a customer-first and solution-led approach. The company states that it has served more than 2 lakh customers over its business journey.
The partnership with Pitchfork Partners comes at a time when Vashi is looking to further articulate its growth story and market positioning through a more integrated communications strategy.
Commenting on the partnership, Suraj Dodeja, CEO, Vashi Integrated Solutions, said, “What we have built today is far more expansive than where we began. It is a business that has earned the trust of its customers by delivering consistently, across every commitment we’ve made. As Vashi continues to evolve and expand, this partnership will help us communicate that journey with greater clarity and consistency. Strategic communication plays an important role in strengthening visibility, deepening stakeholder engagement, and supporting the next phase of our growth.”
Sharing his views on the collaboration, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Vashi Integrated Solutions represents a modern evolution in India’s sourcing and procurement needs, blending tradition, technology-driven capabilities, and a customer-first approach. We look forward to collaborating with a company that has consistently driven business growth across the industrial, infrastructure, and energy sectors for more than four decades. We aim to create a clearer and more prominent corporate narrative that reflects Vashi’s scale, innovation, and long-term vision.”
