YouTube dominates Indian OTT Market, capturing 38% of revenue share in FY 2024-25: COTT
New Delhi: Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube's commanding position with ...
Arun Nair joins News Malayalam 24×7 as Business Head
Cochin: News Malayalam 24x7 has announced the appointment of Arun Nair as its new Business Head, effective March 2025. With ...
BGMI and Enormous celebrate the spirit of playful battles with ‘Everybody Loves a Good Fight’
Mumbai: Enormous has launched a stirring new ad film for BGMI (Battlegrounds Mobile India), carrying a powerful message at its ...
Om Sharan Pandey launches Growthreiki™ to redefine digital business strategy under the Tayanam Brand
Bengaluru: In a bold move set to reshape the digital transformation landscape, digital strategist Om Sharan Pandey has officially launched Growthreiki™, ...
Foxtale’s Comic Strip ad brings skincare messaging to life with humour and heart
Mumbai: In a time when content overload is the norm, Foxtale — the homegrown skincare brand known for its consumer-first ...
Flipkart’s SASA LELE: A Double Sale You Can’t Look Away From (Or Stop Humming)
In an era where capturing attention is everything, Flipkart has teamed up with FCB Kinnect to launch a summer sale ...
Bahamas and Salman Khan Say ‘Stress Ko Do Rest’ in new campaign aimed at Young India
New Delhi: Bahamas, the breezy, style-forward brand from Relaxo Footwears Limited, has launched a new brand campaign titled ‘Stress Ko ...
Horlicks & FCB Neo flip the script on growth with new campaign celebrating mischief as a sign of true development
Mumbai: Horlicks, a Nutrition Food Drink brand, has teamed up with creative agency FCB Neo (part of FCB India) to ...
Real-Time, Real Results: How Connectivity is Transforming Marketing
For the past five years, the digital advertising industry has been preferring "addressability" while planning campaigns. It was the popular ...
TATA AIG unveils campaign for MediCare Select, championing flexible and inclusive health coverage for Indian families
Mumbai: TATA AIG General Insurance Company has launched a new integrated brand campaign for MediCare Select, its next-generation retail health ...
